Geo-targeting Marketing Campaign
A computer chain store has 15 stores across London, UK. The marketing team is preparing for a direct marketing campaign and they need your help.
Your main responsibility is to perform location-based targeting based on how far customers travel to buy computers.
You will also assist in identifying under-performing stores and the list of computer specs that are in high demand.
The computer stores are marked on the map below:
You can also check the Google Map for the location of the stores.
One thing we'd like to identify is how far most customers travel to buy computers.
This information will help us decide how far the marketing campaign will go.