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Coding Project
Background
Sending out coupon to existing customers is a common marketing strategy to boost sales.
Does it always work?
Not all the time.
Some customers respond well with the coupon and they spend more specifically due to the coupon.
Other customers might make the purchase regardless of the coupon.
Sending coupons to these customers might actually reduce profits that would have been there with or without the discount.
Targeting only the customers who are likely to respond well to the campaign is the objective of the coupon marketing campaign.
Task 1: Read in the data
Download the loyalty.txt file below and run the code on SAS Studio.
Ensure you have 5000 observations in the data set.
The LOYALTY data set should contain the 5 variables below:
Background
Sending out coupon to existing customers is a common marketing strategy to boost sales.
Does it always work?
Not all the time.
Some customers respond well with the coupon and they spend more specifically due to the coupon.
Other customers might make the purchase regardless of the coupon.
Sending coupons to these customers might actually reduce profits that would have been there with or without the discount.
Targeting only the customers who are likely to respond well to the campaign is the objective of the coupon marketing campaign.
Task 1: Read in the data
Download the loyalty.txt file below and run the code on SAS Studio.
Ensure you have 5000 observations in the data set.
The LOYALTY data set should contain the 5 variables below:
- ID:
- Recency:
- Frequency:
- Group:
- Spent:
| loyalty.txt |
Ensure the data set has 5000 observations and the 5 variables listed above.