Project 1: Cosmetic Product Promotion
Sephora, a well-known international cosmetic company, has approached your company about launching a promotion specifically for your customer base.
"Shop at Sephora with your XYZ credit card and enjoy up to 5% rebate!"
Your manager has asked you to explore different targeting criteria that best fit the promotion.
He/she has specifically requested the following segment:
In this project, we will: