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  • Member's Area
  • How to Start
  • SAS Interface
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  • Practical SAS Training Course
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Geo-targeting Project [17-25]


Let's look at an overall picture of how far customers travel to buy computers.
proc univariate data=sales_q1_loc_pos4;
var distance;
histogram;
run;
Did the code fail?

Copy and run the code below to create the input data sets.

The mean distance traveled to make purchases at our store is 3678 meters (3.6 km)
Picture

In the histogram, you will see that there is quite a significant drop off in distance at 4.5 km:
Picture

We will use this as a reference point. Our direct marketing campaign will focus on the areas that are within 4.5 km of our stores.
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