Geo-targeting Project [17-25]
Let's look at an overall picture of how far customers travel to buy computers.
proc univariate data=sales_q1_loc_pos4;
Did the code fail?
Copy and run the code below to create the input data sets.
The mean distance traveled to make purchases at our store is 3678 meters (3.6 km)
In the histogram, you will see that there is quite a significant drop off in distance at 4.5 km:
We will use this as a reference point. Our direct marketing campaign will focus on the areas that are within 4.5 km of our stores.